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Twitter Marketing Tips For Beginners

Twitter Marketing Tips For Beginners

. 8 min read

Twitter Marketing Tips For Beginners:

Do you know that Twitter is an awesome platform to kick start a business?

If you are struggling with your business and are looking for a perfect medium to boost up your sales, then maybe Twitter is all that you need. Yes! You heard it right, this social media application is much more than just a place for sharing people's thoughts and random tweets.

You can rather use it as an incredible tool for gearing up your marketing strategies to take your business to the next level.

But before diving deep into it, let's just explain for you first what Twitter actually is and how it works!

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Introduction:

Twitter is one of the world's biggest platforms, where people can expand their businesses and reach out to more people.  Whether you’re starting with a fresh Twitter account or have been assigned with growing an account for an established brand, it’s never a bad idea to learn some new tips and tactics to set yourself up for success. Twitter is the best platform to set your business and is extremely useful for generating brand awareness or promoting your own business.

But Twitter is not like Facebook; things move a lot faster here. Every second, there are over 9100 tweets being sent. It is difficult to make an impact on twitter as your message will get lost in the crowd. But there are certain techniques that can be used to make your message stand out from the rest of the pack and make it heard.

Twitter is one of the most effective and efficient social media marketing platforms. It has been widely used everywhere in the world. If you want to analyze how twitter is used for marketing? And how is it used for the digital marketing platform?

Without wasting your time, let's head straight into some powerful twitter marketing tips that will definitely help you as a beginner.

So let's begin

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Twitter Marketing Tips For Beginners:

Here is the list of best Twitter Marketing tips For Beginners that you can use to grow your Twitter account.

  • Picking the right Twitter Handle.
  • Showcase your brand through your Bio.
  • Use Peak hours to Tweet.  Even you can also use some Twitter tools like Circleboom to check the best time to tweet for your account.
  • Use Minimum Hashtags.
  • Use Twitter Advanced Search.
  • Add High-Quality Images.
  • Add videos.
  • Use Creative CTAs.
  • Try Twitter Ads.

1- Picking the Right Twitter Handle & Picture:

The most common mistake made by beginners is that they often choose the wrong handle for themselves. You should always select a Twitter Handle, which is easy to remember and recognizable. Whenever a person wants to search for someone, they use their handle, which immediately leads them to that particular person. In the same way, your brand name should be concise alongside its handle so that people can easily reach out to you.

Your name should also be consistent across all platforms in order to avoid any confusion among people. And if you have a concise name that makes it easier to remember that brand. Having a recognizable profile photo also goes along with your twitter handle and name.

You can take big companies like Apple, Beats Electronics, Google, Walmart as an example. Apple is one of the biggest companies in the world, having a very recognizable apple picture, which is very easily recognizable. You can immediately recognize an Apple product by looking at their logo.

2- Showcase Your Brand Through Your Bio:

Twitter bio plays a very important role in representing your brand to other people. As Twitter only allows you to write 160 characters in the bio, it is necessary that you make full use of these limited characters and represent your brand effectively in the most concise way possible.

One of the most important things to remember is that your bio shouldn't have to be difficult for someone to understand. It should be precise and informative. The things that you should remember when writing your bio are:

  • Represent your brand accurately
  • Be original
  • Do a little bit of bragging of your brand
  • Target your audience
  • Use relevant hashtags
  • Tagging other brands

All of these things will help you in growing your brand on Twitter and reach out to more of your targeted audience.

3- Peak Hour Tweeting:

There are some days when more people are active on Twitter, which is a really good thing as it can help you in getting more people engaged with your tweets. You have to identify these times and tweet in those particular times so that you can get more impressions and engagements. Twitter activity is generally high in the following days:

  • Friday
  • Saturday
  • Sunday

The best time to tweet on Twitter is from 12 PM to 6 PM. In this time period, you will have the most chances of getting more engagements and clicks. You also have to keep in mind that you will have to experiment by tweeting different types of content and see how they perform and which content is more suitable for your brand.

After you've figured out the time and the content, you can use apps like Circleboom in order to schedule your tweets at a certain time. Using hashtags is also necessary and will help you in getting more exposure.

4- Use Minimum Hashtags:

You will get a lot more engagements and impressions if you are using hashtags in your tweets, but it can also be a bad thing at the same time. According to studies, if you are using more than two hashtags, you will likely drop your engagement rate by 17%, which is quite frankly a lot of people. It is important that you always use the right hashtags and in the least amount possible.

You should only use those hashtags which are relevant to your tweet because it'll increase your impressions. There are also apps available that can help you in finding the best hashtags for your tweets. Circleboom Search Tool is one of those tools and shows the strength of a hashtag, which is great in determining the best hashtag for your tweet. So, your main focus should be on using less but relevant hashtags.

5- Use Twitter Advanced Search:

Do you want to find people who are interested in your services at this time?

You have Twitter Advanced Search for that specific reason. If you are running a computer store, then you can search for terms like "computer," "pc." Searching these terms will allow you to find people in your area looking for the same things which will help you in finding more customers. So, advanced search is a great way to expand your brand and find more people willing to buy products that you are selling.

6- Making Tweets with Images:

If you add images to your tweets, then you will get a lot more engagement as more people are drawn to tweets with images. Adding images alongside your tweets will help you in getting more engagements and impressions as people tend to click more on tweets with interesting images.

If you are tweeting about your product, then you should put an image of that product in your tweet. There are tools like Canva available online, which can help you in creating simple graphics for your tweets.

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7- Adding Twitter Videos:

The best way to attract attention on Twitter is by using Marketing videos. Studies suggest that videos are retweeted more than photos and gifs. You can use videos to showcase glimpses of your upcoming products and BTS content, which will be a lot more interesting to people rather than looking at plain text.

You also have the ability to go live on Twitter, which is automatically posted as tweets once you've ended the Twitter live stream. So, using a combination of photos, videos, and gifs, you can engage with a lot more audience and promote your brand to a wider audience.

8- Use Creative CTAs:

Adding CTA is the quickest way to boost your engagements. You can use the following phrases and words in order to be as effective as possible:

  • Visit our website
  • Download here
  • Learn More
  • Follow Us
  • Use this Link

If you use effective CTAs, then you will definitely increase your customer base by attracting more and more people to your tweets. By adding a link to your website, you can also increase website traffic and generate more leads, which will bring in more sales.

9- Twitter Ads:

If you want to boost your engagements in the quickest way possible, then there is no faster way than using Twitter Ads. Although a bit more expensive than Facebook Ads, but they are definitely the most helpful. You can promote your services and products in order to reach faster to lots of people and thus increasing sales of your products and services.

Conclusion:

Digital Marketing has seen a massive increase in popularity with the likes of Facebook, but now it has expanded to more diverse platforms like Twitter. It has become a very demanded channel for most brands. We are pretty sure that the above-mentioned tips would be greatly helpful for any struggling beginner. Although it will take some time but if you follow these steps one by one, it will help you a lot in building your own brand.

However, if you are looking for a quicker and fully automated solution to assist and guide you in creating influence by consuming less time and effort then we highly recommend you to try Circleboom. This network is perfectly tailored for all your Twitter needs and is extremely helpful for beginners. It will make your Twitter experience awesome and more yielding by easing out your journey from a beginner towards a marketing expert by managing your Twitter account according to your needs.

We hope that the above-mentioned techniques will help you in creating an effective Twitter marketing strategy.  


Kevin O. Frank

Kevin O. Frank

Co-founder and Product Owner @circleboom #DataAnalysis #onlinejournalism #DigitalDiplomacy #CrisesCommunication #newmedia