Digital Marketing

Twitter Advertising: Do’s and Don’ts of a Successful Twitter Campaign

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Twitter advertising is often underestimated as a potential advertising platform.

A lot of businesses have been drifting away from Twitter ads to Facebook and Instagram ads. This is because they do not understand the potential of Twitter advertising.

However, the numerical proof of the potential of Twitter advertising makes us bring businesses back to Twitter ads. 41% of Twitter users purchase a product after they are exposed to Twitter ads within 30 days!

Twitter advertising if implemented with the right strategy could bring a monumental growth to your marketing ROI.

Here’s a list of Do’s and Don’ts to make your Twitter campaigns more effective:

The Do’s of Twitter Advertising:

  1. Make your Twitter ads mobile-compatible:

80% of Twitter users are on mobile. So, it’s most important to create Twitter ads that are perfect for mobile devices.

To create effective mobile ads you can remember how Twitters is used by mobile users.

For instance, 93% of Twitter video views are on mobile. If your video ads are optimized for mobile devices, you can expect a better response to your call-to-action.

  1. Use Twitter cards:

Twitter advertising

When creating Twitter ads, Twitter gives you the option to create Twitter cards. You can select App card to promote apps, Summary card to promote articles, Photo cards to promote products.

Twitter cards improve user experience and help you create details and understandable ads.

  1. Reach your Ideal Audience with Hashtags in Twitter advertising:

Unlike Facebook ads or Reddit ads, you can target Twitter audience using hashtags. For example, you know you want to reach the audience interested in social media. So, just add #socialmedia to your ad targeting.

This technique makes it easy for you to ensure that you are reaching the interested audience with Twitter advertising.

The Don’ts of Twitter Advertising:

  1. Don’t forget to add a Call-to-Action to your ad:

Twitter advertising

A call-to-action (CTA) in your Twitter ads could be Shop now, Read more, Book now, Visit now, Play now, Apply now, Donate, and more!

CTAs are important because that will be the ultimate measure of how your ads performed. Use the CTA that’s most relevant to your ad and business.

  1. Don’t use Low-quality Images or Videos in your Twitter ad:

Twitter is not a place to show-off your bad-graphics skill. You have to make sure that you create a highly converting ad with high-quality images, videos, and text.

Even promoting high-quality content is important on Twitter. If you’ve ebooks, webinars, or podcasts to promote, Twitter is the perfect place promoting niche content.

  1. Don’t miss retargeting campaigns:

Twitter retargeting campaigns help you to reach people who have previously engaged with your website, tweets, and past offers. It’s a good chance to convert your existing audience to your customers.

Are you set to begin Twitter Advertising?

Having covered some of the most important do’s and don’ts of Twitter advertising, I hope I am leaving you with some very valuable tips. The best way to create great ads is to keep experimenting and watching what works best for your business.

Also, I would love to know your questions, tips, and experiences with Twitter advertising. Please let me know in the comments below!

Social media and influencer marketing specialist who spends most of her time behind the screen. She's also an avid reader and a travel enthusiast.

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