Do you know that twitter is much more than a socializing app?
Apart from sharing tweets, this giant network can be excellently utilized for spreading the word and for taking the business to the next level.
If you want to target your desired audience to promote your business through interactive ads even if you don't have much to invest, Twitter can be a great medium for your marketing campaigns.
Through this article, we will walk you through all the basic information through a step-by-step process. But before that let us know what Twitter actually is and what makes it an ideal network for advertisers.
Sounds cool? Let's begin!
What is Twitter:
Twitter is a social media blogging system that lets you send and receive short posts called tweets. Tweets are limited to 140 characters long and can include links to relevant websites and resources.
Twitter has become progressively famous among students, professors, institutions, policymakers, sportsmen, politicians, the general public, and especially in marketing, advertising, and commercial broadcasting.
It allows you to easily promote your research, for example by providing links to your general articles on blogs, journal articles, news items, different social media blogs. Quickly a large number of people through tweets and retweets, follow the work of other experienced people in your field, and learn. Develop a connection with experts and other followers.
Bring up-to-date with the latest news, growth, and progression, and share it with others. Instantly reach new followers and audiences, seek feedback about your projects and progress, and give feedback to others. Follow and contribute to discussions on events, for example, consultations that you can't attend in person express who you are as a person. Advertisement for your new product, promotion of company and goods, business relationships, and online marketing everything is going on with Twitter.
How Is Twitter Different From Other Networks?
It is the fastest, easy, and concise way to connect with others through the tweets of 140 letters and treated as the hub for information that can be easily read, followed, re-share, and clicked easily.
Why Twitter is more important is known as a real-time multi-blogging platform where news crack first and it plays a vital role to make a new viral. It is a trendy platform used by almost all famous personalities no matter in which field they are working, they are just tweeting about various topics and provide the best platform to interact with their followers and fans.
Businessmen can use this platform to interact with their customers and involve in sharing the latest trend in their strategies and products or offers and know the reaction of customers. Customers can also get in touch directly with their favorite brands and follow them for various advantages. It also increases awareness about brands among customers. So Twitter is not only useful in the news field but also serves as a commodious platform for business and entertainment.
It is more secure than any other social network, verified accounts make sure about true identity and build a trust relationship with that account. It enhances trust issue by verification process so anyone can trust a person and brand for integrity in tweets, It means you cannot mislead by a tweet whereas many fake accounts can be easily detected on other networks which can be easily created and share some unusual and fake news.
Unlike other social media platforms, Twitter doesn't charge you for exclusivity which means you can follow every person whether it is your friend or Doland Trump. Twitter's search algorithm is also better than other social media platforms which helps you to connect with relevant people easily.
Twitter As An Advertisement Forum:
Twitter makes it amazingly accessible for users to find news, products, services of different companies, promotions of institutes, details of new publications or resources you've produced, news items that feature your research, links to any blog posts you've written, ideas on conferences you attend, questions to invite feedback, Interesting news items you’ve found, creative photographs and more.
As a user, I can follow relevant people, easily segment my searches, share articles I have found, and in general, stay informed of the topics that interest me, both personally and professionally.
Twitter offers three types of ad options-promoted tweets, promoted accounts, and promoted trends.
Types of Twitter Ads:
Twitter mainly offers three kinds of advertising tools including Promoted Tweets, Promoted Accounts, Promoted Trends, and Automation ads.
1- Promoted Tweets:
Promoted Tweets are effectively like regular tweets, but advertisers can buy them to find a wider audience that includes non-followers and to increase bonds. Advertisers can point tweets to users who either look like your perfect customers or who are searching for exact things that relate to your product or service.
If you choose to pick by keyword, you can select an accurate match, phrase match, or basic keyword match much like with Ads Words. You can also select negative keyword targeting to protect your tweets from showing up for a particular keyword search that's not relevant to you. These options allow you to allocate your budget in a more cost-effective way.
2- Promoted Accounts:
This is a type of promoting your account among relevant followers, who are real seekers of your product and work. It will gather the people of the same intentions and interests therefore you can rest assured that Twitter won't blast your account out to people who simply won't care. Instead, it's an extra opportunity to gain followers who will like what you have to say and potentially become your next brand advocate.
3- Promoted Trends:
This promotion is all about the Trending section of Twitter. It will make your post as a trend of age and attract the people. It's very important to take care because it is a very fast and instant viral thing so plan accordingly before making the investment.
4- Automated Ads:
If you are not very much familiar with Twitter advertising, you have no idea how much to spend, or you are with a very limited team with a short time, you can consider this Mode. Twitter Promote Mode automatically promotes your Tweets and your brand’s profile in the same speed and progress.
How to Advertise on Twitter
Ads Account: If you are a new joiner and don't have an ads account, you’ll need to arrange an account. Okay, now log into your Twitter account, then click to ads.Twitter.com. Enter your country and time zone, then click at Let’s go.
Twitter Ads Manager will open in front of you and its many features, like tracking your advertising campaigns and analyzing metrics, etc.
Click on Objectives: Now it's time to decide what you want to achieve with your Twitter ads. The campaign objective will open the engagement types and details of payment.
The following 3 objectives will be on screen with more sub-options.
You can choose according to your requirement.
1 - Awareness:
Reach: If you want the high range of people to see your Promoted Tweet. They will charge per 1k people.
Stream video views: if you want to display short video ads at the start of videos from Twitter’s premium content partners. They will charge
Video views: if you want people to watch your videos or GIFs. You'll be charged per view.
App installs: if you want people to install your app. You'll be charged per each install.
Website clicks or conversions: if you want people to go to your website. Charges will be per click.
Engagements: if you want to maximize engagement with your Promoted Tweets. You’ll be charged per engagement, but only on the initial engagement with every user.
Followers: if you want to develop your Twitter followers. You’ll be charged for each new follower who will follow you.
3 - Conversion:
App re-engagements: You want people who already have your app to open and use it. You'll be charged per each app click.
Note: There’s no minimum or maximum payment option to advertise on Twitter, so Twitter ads cost as much as you like. The amount you set on this screen is the total amount you’re willing to pay.
Once you’ve made your selections, click Next and follow the steps.
4- Ad Group:
Ad Group setup: Write the name of your ad group and select a start and end time if you’d like.
Remember here, you will also choose how much you’re willing to pay for each interaction. If you choose automatic bidding, Twitter will set the amount best results at the lowest price based on your budget. This is a good way to start if you’re new to Twitter advertising and want to get a good grasp on how bidding works.
Target your audience: The targeting options help you choose the right audience for your ad and maximize your budget.
Here; Define your audience by gender, age, location, language, and technology. With location targeting, you can get as specific as a particular metro area or even postal code. Or you can be broad and target a whole country. The technology component allows you to target by device, carrier, or OS version.
In the ‘Audience features’ section, you can set ads according to users on specific interests like events, interests, and behaviors, and even the specific keywords and TV shows users Tweet about.
6- Where you're promoted tweet appears:
On the right side of the screen, you’ll choose where you want your ad to display.
Once you’ve made your selection, click Next.
7- Launch your campaign:
Finally, recheck all the options you’ve done. Click Launch campaign to launch your ad.
Twitter Advertising Tips:
A Twitter marketing approach is a plan developed around creating, publishing, and distributing content for your buyer personas, audience, and followers through the social media platform. The aim of this kind of strategy is to attract new followers and leads, boost conversions, improve brand recognition, and increase sales.
- Use authentic vocabulary, keywords, beautiful phrases targeting in your Twitter Ads.
- Implement hashtags, focus, and follow tren hashtags.
- Organize a content sharing schedule
- Create a Twitter campaign.
- Write a strong and impressive profile bio.
- Use valuable attractive images and videos.
- Interact with your followers one to one, in comments and messages.
- Share media mentions as much as you can.
- Never lose consideration of your competitors’ Twitter accounts.
- The interests and needs of followers is very important when you are creating content.
- Promote your events to attract the audience.
- Check feedback regularly and know the reviews of customers.
- Analysis, test, and observe your work from time to time.
Twitter ads forum is the best forum to place your advertisement, for not just providing the easy and efficient service but it is highly connected with upcoming revolutions in the digital market. The dependency of business marketing is going to build under the shadow of these influential blogging systems.