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What are the best and worst times to post on Instagram!

What are the best and worst times to post on Instagram!

. 12 min read

Knowing the best and worst times to post on Instagram is one of the keys to success in getting high results regarding impressions and engagement.

Content is king! Well, this may be true. But, is just a king enough to conquer the lands and the hearts? I don't think so.

You need a good strategy and it depends on two things: what to do, and when to do it. Former is about your content. The latter is about the timing.

So, if you are a content creator on Instagram, surely you have to create and design attractive, eye-catching, and intelligent material. But also,  you need to learn the best and worst times to post on Instagram to publish or schedule your Instagram posts.

Schedule Instagram posts on desktop: 9 easy ways!
We’ll go over all you need to know about how to schedule Instagram posts from the desktop via different methods with some extra tips!

Why should we find the best time to post on Instagram?

You should know what is the best time to publish on Instagram because you post to be viewed. So, the times when viewers are on the platform, you have the chance to hit them in the eye!

Otherwise,  your content will drop back in the timeline of your audience and you can only hope that they will see it.

And also we are living in a time that the agenda changes quickly. So what you post in the morning can be less related and attractive in the afternoon.

So, do not underestimate the timing, look for the best and the worst times to post on Instagram to get the results you want and avoid disappointments.

What are the best times to post on Instagram?    

First of all, there is no hour or interval that fits best for every Instagram user.

It is because we all have different interests, backgrounds, and occupations. This affects what we follow and who follows us on social media.

So, we need to keep in mind that for every business, there are different best times and worst times to post on Instagram.

Still, there are some generalizations on what is the best time to post on Instagram.

Best and worst time to post on Instagram
Image Source: Recurpost

According to this table, we can say that:

  • The best times to post on Instagram on Monday are 6 am, 10 am, and 10 pm (EST).
  • The best times to post on Instagram on Tuesday are 2 am, 4 am, and 9 am (EST).
  • The best times to post on Instagram on Wednesday are 7 am, 8 am, and 11 pm (EST).
  • The best times to post on Instagram on Thursday are 9 am, 12 pm, and 7 pm (EST).
  • The best times to post on Instagram on Friday are 5 am, 1 pm, and 3 pm (EST).
  • The best times to post on Instagram on Saturday are 11 am, 7 pm, and 8 pm (EST).
  • The best times to post on Instagram on Sunday are 7 am, 8 am, and 4 pm (EST).

As I said, this is a general table showing the best and the worst times to post on Instagram for the general audience.

However, the best and the worst time to share content on Instagram actually changes according to the business and its sector.

The best and worst days/times to post on Instagram for Non-profit organizations

Non-profit organizations have flocked to social media platforms in droves. These platforms can quickly raise awareness and recruit volunteers to help with social work. In this situation, weekdays and afternoons are the optimum times to increase involvement.

Best days: Monday, Tuesday, and Wednesday

Best times: 9 am to 8 pm

Worst days: Saturday and Sunday

Worst times: 12 pm and 12 am

The best and worst days/times to post on Instagram for media

The media industry tries to get our attention through social media channels when we begin to get bored in our businesses. Why? Because we check our phones more frequently at those times!

Best days: Wednesday, Thursday, and Friday

Best times: 8 am to 4 pm

Worst days: Saturday and Sunday

Worst times: 10 pm to 6 am

The best and worst days/times to post on Instagram for education-related businesses

To get people interested in your content, highlight activities at the institute, campus life, events, workshops, etc. A sizable number of people use the internet late at night.

Best days: Friday and Saturday

Best times: 9 am to 8 pm

Worst days: Sunday and Monday

Worst times: 1 am to 7 am

The best and worst days/times to post on Instagram for consumer products and services

Instagram's visual nature makes it ideal for showcasing and selling practically any product. Influencer marketing, organic efforts, and paid promotions have already helped many firms establish their presence and generate revenue.

Best days: Monday to Friday (Weekdays)

Best times: 10 am to 5 pm

Worst days: Sunday

Worst times: 11 pm to 6 am

You have learned the best and worst times in a week for businesses. Is that enough? No, it is not!

Location is also an important factor to determine the best and worst times for Instagram likes, comments, and other engagement styles.

The best and worst times to post on Instagram USA

People in the USA check their Instagram feeds once they wake up. So, targeting mornings can be effective to get better results on Instagram.

Best days: Wednesday, Thursday, and Friday

Best times: 8 am to 3 pm (CDT)

Worst days: Saturday and Sunday

Worst times: 6 pm to 6 am

The best and worst times to post on Instagram in Europe

If you are in Europe, you need to consider these before sharing content on Instagram:

Best days: Tuesday and Wednesday

Best times: 10 am to 1 pm

Worst days: Saturday and Sunday

Worst times: 8 pm to 8 am

If we need to be more specific,

The best and worst times to post on Instagram in California

The best and worst days and intervals to post on Instagram if you are in California:

Best days: Wednesday, Thursday, and Friday

Best times: 12 am to 6 am

Worst days: Friday and Saturday

Worst times: 6 pm to 6 am

The best and worst times to post on Instagram in New York

The best and worst days and times to post on Instagram if you are in New York:

Best days: Tuesday, Wednesday, and Thursday

Best times: 12 pm (EST)

Worst days: Sunday

Worst times: 10 am to 10 pm

The best and worst times to post on Instagram in the UK

The best and worst days and times to post on Instagram if you are in the UK:

Best days: Tuesday, Wednesday, Thursday, and Friday

Best times: 2 pm to 4 pm

Worst days: Sunday and Monday

Worst times: 10 am to 10 pm

The best and worst times to post on Instagram in Pacific Time (PST)

The best and worst days and times to post on Instagram if you are in the Pacific Time (PST):

Best days: Tuesday, Wednesday, Thursday, and Friday

Best times: 8 am to 12 pm

Worst days: Saturday

Worst times: 8 pm to 6 am

The best and worst times to post on Instagram on Weekends

Though it is not smart to post on Instagram on weekends, if you have to, you can choose Sunday, 7 pm to 12 pm.

How to schedule Instagram posts at the best times for engagements

Knowing the best and worst times to post on Instagram could be profitable for us if we can publish Instagram content at those times ( by avoiding the worst times, surely).

But, it wouldn't be possible every time. As you can see above, depending on your business or location, the best times to post on Instagram could be 'odd' for your daily routine (late nights or early mornings).

If this is the situation for you, you need to use a scheduling tool for Instagram.

The best 10 Instagrams schedulers;

1. Circleboom Publish
2. Hootsuite
3. Buffer
4. Sprout Social
5. Later
6. CoSchedule
7. Sendible
8. Crowdfire
9. Sked Social
10. Tailwind

The best choice to schedule your Instagram posts is Circleboom Publish. You can create, design, post, schedule, and automate Instagram posts.

Additionally, you can do it for multiple Instagram accounts in one, simple dashboard.

10 Best tools to manage multiple Instagram accounts at once!
We prepared a detailed guide to show you the 10 best tools to manage multiple Instagram accounts at once.

You can schedule Instagram posts on Circleboom in 5 steps;

  • Create an account and connect your Instagram account(s).
  • Curate content.
  • Design.
  • Set your day and time. (Check again above for the best days and times)
  • Schedule.

#1 Create an account and connect your Instagram account(s)

If you don't have an account yet, you can create a new one in less than 30 seconds.

Then you connect your Instagram account. If you have more than one, no problem! You can manage multiple Instagram accounts on Circleboom.

Twitter scheduler, Instagram scheduler, Facebook scheduler, LinkedIn scheduler, Pinterest scheduler, Google My Business scheduler
Circleboom supports Twitter, Facebook, Instagram, Pinterest, LinkedIn, and Google My Business.

#2 Curate Content

You may know when to post on Instagram but remember the first lines of this article: 'Content is king'. So, without a king, you can reign!

You may have domestic images or videos on your computer. If you do, you can import them on Circleboom Publish and post them to your Instagram accounts.

Or, you have the ability to curate content. Canva, Unsplash, and Giphy are built-in extensions on Circleboom. You can find amazing templates, photos, images, gifs, animations, symbols, logos, etc. to share on Instagram.

Instagram content curator
Curate amazing photos to share with your Instagram audience.

#3 Design

Do you have some material but it needs a bit of make-up? So you are in the right place!

Canva board on Circleboom allows users to use amazing filters, effects, templates, elements, fonts, etc. to enrich and embellish Instagram posts.

Instagram post design.
Design your Instagram posts on Canva.

On Circleboom, you don't need to worry about size and dimensions. You have the chance to use ready-made social media post templates or customize your own template.

Instagram post templates.
Ready-to-use Instagram post template.

You can also watch our hands-on video guide to find out more about Instagram post design:

#4 Set your day and time

Once you have finished creating and designing your Instagram content, you can set now set your future date and time to schedule your post. You know the best and worst times to post on Instagram, so select your timing accordingly.

Instagram post scheduler.
Adjust your scheduling time.

#5 Schedule

Now, you are a click away from scheduling your Instagram posts. Tap on the blue button and schedule your content.

Schedule your Instagram content.
Click and schedule your Instagram posts.

Bonus feature: Schedule Instagram carousel post

Instagram carousel posts are the best method to post multiple images on Instagram. Circleboom Publish allows users to create, design, post, automate, and schedule Instagram carousel posts.

To find out more, here is our video tutorial guide:

How to automate your Instagram posts at the best times

If we know the best and worst times to post on Instagram, we should use them better.

One of the best practices would be to automate Instagram accounts. Circleboom Publish enables users to share their Instagram content automatically.

Automate your Instagram content

On Circleboom, you can set time intervals and send your posts continuously. Thanks to the Queue scheduling feature, you can define specific times daily and let your Instagram posts be shared at these times.

We can set the best times and get the best results by this method.

Automate Instagram on Circleboom Publish.
Add to Queue on Circleboom.

You can get more information in this video guide:

How to batch your Instagram content on Circleboom Publish

Knowing the best times gives us a chance to batch our Instagram content for the whole week or month in one sitting.

Circleboom provides every necessary tool and features to curate, create, design, and schedule our batch of Instagram content in advance.

Here you can learn more:

How to generate QR codes for Instagram (Desktop&Mobile)
Instagram helps its users to promote their Instagram accounts and content in other ways. One of them is QR codes. Users generate QR codes for their Instagram profiles and promote them on various other channels. In our detailed guide, we’ll show how to create a QR code for Instagram.

Wrapping Up

The best and worst times to post on Instagram could be an advantage for us if we know them in advance. We are giving you here a full-fledged guide on this topic.

You can check the times and create/design your Instagram content on Circleboom for more likes, comments, and other engagements. You can curate amazing photos and other kinds of materials. You don't need any other tool.

You can take these advantages to schedule your Instagram posts at the best times with Circleboom at affordable prices.

Circleboom is trusted by professionals.
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Altug Altug
Altug Altug

Digital marketing specialist focusing on market research and strategy development. He has a passion for content marketing and SEO. He is enthusiastic about books and movies.

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