With the expanding range of social media networks and their new features, social media management is increasingly challenging for small businesses. Companies devote a significant amount of time, commitment, human resources, and financial resources to managing their social media presence.
Businesses need to keep up with their target audience's expectations with customer analytics to have a decent social media management strategy. In this sense, it is also essential for small businesses to manage multiple social media accounts from one place, build a social media calendar, and monitor and evaluate their results with proper data analysis.
Many social media management tools in the market can assist social media managers on their challenging rides. However, it's crucial to remember that each company has its own set of expectations, requiring the use of various social media management tools.
So, in this post, we'll try our best to assist you in finding the best social media management tools for small businesses that meet your specific requirements.
Best Social Media Management Tools for Small Business
We know that you have a lot on your mind, from content development to scheduling, analyzing, and reporting. It's understandable if you're confused and overwhelmed. As a small business owner, you are probably trying to handle too much work with too few people.
Thankfully, there are many social media management tools in the market that can assist you in overcoming some of your challenges.
While reviewing our selection of social media management tools, it is essential to consider your specific requirements. Sometimes we mistakenly believe that the most comprehensive social media management tool is the greatest, but this is misleading.
Now, if you are ready, let's check out the best social media management tools for small business.
#1 Circleboom Publish
Circleboom Publish is one of the leading social media management tools for handling many social media profiles on various platforms.
With Circleboom Publish, you can manage all of your social media accounts on a single dashboard, including Twitter, Facebook, Instagram, LinkedIn, Google My Business (and Pinterest soon).
As one of the best social media management platforms for small business owners, Circleboom Publish allows you to schedule posts for multiple social media accounts, create post queues, find interesting content to share with its Article Curator, and connect your top RSS feeds to your social media accounts.
Moreover, Circleboom Publish includes a built-in version of Unsplash, GIPHY, and Canva, the most popular design tools. So, you can also create your content without even leaving the Circleboom Publish dashboard.
Circleboom Publish offers a lot of features for an affordable price, and you may pay only for the features you will use, rather than spending a lot of money on features you will never use.
Meetedgar may be an alternative for you if you're looking for social media management tools for scheduling. Their solutions are tailored specifically for small business owners, micro-enterprises, and side hustlers.
With this social media management tool, you can manage your Facebook pages, groups, Instagram feeds and stories, Twitter, Pinterest, LinkedIn profile, and LinkedIn company pages.
You can create a content library and arrange it by category to manage the types of content that will be published and when they are scheduled.
Their initial paid subscription is $19 per month; however, it only allows you to manage three social media accounts and ten weekly post automation, which might be insufficient. The following monthly membership offer is $49, which is a little pricey for a social media auto scheduler.
#3 Circleboom Twitter
Along with Circleboom Publish, an intuitive social media management tool, Circleboom also offers its users a Twitter-specific management tool.
Circleboom Twitter is a sophisticated Twitter management tool that may help you learn more about your followers with user analytics, track your progress with daily stats, and successfully manage your visibility on Twitter.
In addition, you may use the free text search function to filter and delete your tweets, retweets, and Twitter likes in only a few clicks.
If Twitter is vital for your business, Circleboom Twitter is one of the best social media management tools for small businesses with budget-friendly subscription offers.
eClincher, like many other social media management tools, allows you to schedule posts for a future date, respond to messages, and monitor your social media performance.
On eClincher, you can also establish a library for your graphics to help the publication process go faster. You may also look for social media influencers that can be integrated into your marketing efforts.
Their monthly premium subscriptions start at $49 per month.
Crowdfire allows you to manage multiple social media profiles from a single dashboard and schedule content for a future date and time.
Crowdfire is one of the well-known social media management tools with a discover article function that may help you get inspired and explore fascinating content for your social media accounts.
Their premium plans start at $7.48 per month, but you can only manage five social media profiles, and you can't schedule posts in bulk or use the calendar view for the scheduling function. If you want to use these features, you'll have to pay $37.48 a month for the premium subscription.
Loomly simplifies the process of creating and sharing social media content. It allows you to review and authorize projects while following the progress of your team's tasks.
Loomy helps you through the process of publishing posts and enables you to create content from scratch.
To sum up, Loomy is one of the easy-to-use best social media management tools for small businesses that combines collaboration and publication.
The most cost-effective subscription plan starts at $25 per month for two users and offers them access to 10 social media platforms.
SocialPilot is a user-friendly and simple-to-use social media automation tool for small enterprises. It's a simple analytical tool that allows you to bulk schedule content.
With one of the best social media management platforms for small businesses, SocialPilot allows you to manage Facebook Page comments and messages through a social inbox.
You may also give your team members different responsibilities, such as Admin, Manager, or Content Creator.
For an annual membership, their paid subscriptions start at $25.50 per month.
Mention is one of the known best social media management tools for small businesses if social listening is what you need. This tool allows you to keep track of mentions of your brand and products. You can also follow the comments of your competitors in real-time.
It's also possible to have conversations with your audience using Mention. Without leaving Mention, you may monitor and reply to social media mentions and comments on the dashboard.
You may use Mention to locate relevant influencers for your business if influencer strategy is a crucial aspect of your marketing strategy.
They promote their Solo membership for small businesses, which costs $29 a month and includes one user and five social profiles.
CoSchedule comes with two main features; the first one is the Marketing Calendar. Marketing Calendar can help you to schedule your content. The Marketing Suite, on the other hand, assists in the coordination of cooperation, projects, and marketing campaigns.
If you are familiar with Trello, you can easily spot the structural similarity of the two tools. Like Trello cards, you may drag and drop task tags, define objectives, and schedule postings. This tool will undoubtedly assist you in keeping track of your team's workflow.
If paid yearly, their paid subscriptions start at $29 per month. However, this membership tier just offers the Marketing Calendar tool, making it a bit pricey for just a social media auto-scheduler.
If post automation is what you expect from the best social media management tools for small businesses, you can consider SkedSocial as an option.
Although Instagram is their primarily targeted network, you may also manage and plan posts for Google My Business, LinkedIn, Twitter, and Facebook.
The basic subscription, which starts at $25 and covers all social media automation platforms up to 10 platforms, is their cheapest solution. However, collaborative capabilities are not offered in this membership tier.
The benefits and drawbacks of social media management tools are numerous. Some are more focused on social media auto-scheduling, monitoring, and social listening, while others are more oriented towards analytics.
We have prepared this article to help you find the best social media management tools for small businesses. As you go through the list, always pay attention to what you need from social media management tools, what they offer, and the cost performance index.