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Grow with Google: How to schedule Google My Business posts

Grow with Google: How to schedule Google My Business posts

. 8 min read

Google My Business is a Google product initially known as Google Directory but was later renamed Google My Business. It allows users to build and manage free business listings on Google Maps to see businesses while searching locally.

You can add your business details to appear on Google.com, Google Maps, and Google Earth. When an internet user searches for your company name or category related to your business in your region, your page will be seen much easier.

Utilizing location extensions, you can include your business locations in your AdWords ads. Location extensions show your company name, address, and phone number alongside your ad to help potential customers connect with your local business.

Even without a website, businesses can set up Google My Business pages to use GMS and verify themselves.

The benefits of Google My Business Listing

Google My Business page includes all details about your company like phone, address, website, photos
Google My Business page includes all details about your company like phone, address, website, photos
  • Users who conduct a Google search for specific details about a company can learn more about its services and products before purchasing and learning from its products and services by calling the number.
  • Users favor companies that create Google business listings because they project a more professional and trustworthy image than other businesses.
  • Since details such as address information, directions, phone, e-mail, web address, and directions are included on Google Maps and Google Searches, it is easier for potential customers to find the company.
  • You can pay attention to the customers’ and visitors’ reviews and take steps to improve service quality and transform a negative experience into a positive one.
  • Businesses may provide visitors with more accurate information by uploading images of the location and items. On Google Maps, businesses with photos get more directions. You will be able to draw more customers to your company this way.
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Google’s Business Homepage

In the performance section, you can see how many views your company got as a result of Google Searches and Maps searches, as well as the actions users took concerning your business.

You will also see a list of your most recently published posts and how much of your company profile information has been completed, as well as images, comments, and other fields added by visitors.

You can provide information on products, services, offers and reach messages, reviews and also create Ads
You can provide information on products, services, offers and reach messages, reviews and also create Ads

Managing Posts on Google My Business

Google My Business pages are currently becoming a new medium to post about your company or brand, similar to other social media platforms.

How so?

A GMB listing is a quicker and less expensive way to gain targeted visibility on the world’s most popular search engine. It costs nothing to create, assert, and check your listing, and it takes less time to customize your profile.

It is quite an effective SEO method, particularly local SEO, and works as a free Google Ad if used properly. And you can always track the performance through Insights and find out whether your efforts are paying off.

GMB Insights provide info on visitors, map directions, source of listings, website visits, and more
GMB Insights provide info on visitors, map directions, source of listings, website visits, and more

What are these Google My Business Posts then?

Google My Business posts are new means for those who aimed at increasing web traffic and leads, and even sales for your clients.

  • Share daily special discounts or current promotions with new and existing customers to inspire them to reap the benefits of your deals.
  • Customers should be informed about new releases, and events should be promoted.
  • Highlight the best-selling items and new arrivals.
  • To help you communicate with customers immediately from a Google Post, select one of the available call-to-actions. Allow them to make a reservation, subscribe to a newsletter, learn more about current promotions, or even purchase a type of product from your website with just one click.
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How to Create Google My Business Posts?

Firstly sign in to your Google business account – for this, you only need a Gmail address- just a reminder.

Then, on the left-hand side, you will the title of “Posts”, click on it, and then choose among several content types such as Event, Offer, Product, Covid-19 Update, etc.

These categories will guide you on how to post to Google My Business
These categories will guide you on how to post to Google My Business

After choosing the content type you want to publish, the rest is quite similar to posting on other social media platforms.

GMB posts can include product/service details
GMB posts can include product/service details

Upload a photo, write an appealing caption, and then, as a beneficial feature, you can add a specific Call-to-Action to your post like “Book,” “Call Now,” “Sign Up.”

CTAs are excellent to boost traffic and conversion
CTAs are excellent to boost traffic and conversion

How to schedule Google My Business posts?

If you think like it is too much work to be done if you have multiple businesses on Google or manage multiple Google business sites of your clients, you are right. But can you schedule Google My Business posts?

Yes indeed!

If you manage one or two clients or just managing your own Google business page(s), posting manually is fine, but how do you schedule Google My Business Posts at scale? You’ll need a dependable scheduling tool to help you and your team keep track of and refresh your clients’ Google My Business listings.

Like other social media channels, It will be possible to schedule Google My Business posts with a reliable social media scheduler, like Circleboom.

Circleboom social media publisher tool offers you Google My Business scheduler feature as well. Hence, you can plan your posts for a week ahead, for instance, creating planned event announcements or sales posts, then, you can believe in the system and take a breath.

Why are Google My Business scheduler tools useful?

Daily GMB listing updates help your page rank higher in Google’s search results. Circleboom’s Social Media Manager Publisher lets you schedule Google My Business updates directly from your CB dashboard to keep clients informed.

With this tool, you do not need to go to your GMB page to post deals, promotions, news, or new items each time. You may use call-to-actions in your posts to inspire people to visit your page, website, or social media profile right away from the publishing tool.

You may also select how often your posts are repeated using the Publish tool.

You may specify the number of days between each post. If you aim to increase views on the GMB page, you can also include images and videos in your posts.

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Google My Business enables you to go the extra mile for your business!

Having a Google My Business listing is just the beginning of your local marketing journey. However, it may be the fastest-growing SEO strategy in recent times, and it can help your company in a variety of ways. Let’s take a peek at what it is.

Analyze customer behavior

Metrics such as feedback, customer behavior, opinions, and search performance are included in Google My Business analytics and insights. Hence, it will be possible to better interpret your customer’s journey and comprehend their attitudes and acts.

With these insights, you will be there for them at every step, guiding them through the decision-making process such as buying or booking.

Boost the traffic and sales

Having a Google My Business listing can support you boost traffic and sales. According to Google, businesses with a Google My Business page are 70% more likely to receive local visitors. Customers will trust you because of the various verification measures that any business should perform before featuring in local searches, and you’ll undoubtedly see a significant increase in revenue as a result.

Communication in real-time

Google recently introduced a messaging function that allows you to communicate with prospective clients directly from the search results page. You can use this feature to quickly address questions in real-time and assist current and future customers.

Perks of Online Reviews

Online reviews are extremely relevant and influence consumers’ purchasing decisions. You can manage and grow your credibility by tracking and reacting to Google Business reviews. You should also encourage customers to leave feedback and respond to them quickly for your company’s reputation.

Just Bear In Mind:

What you should do?

Ensure that the information you’ve been given is accurate and that you’ve included all relevant data.

Inform the customers of their options. If you have a product to sell? Tell them how they can do it, such as giving website or Instagram store links.

Highlight what makes your business, product, or service stand out. Is there a wide choice? Is it possible to get free shipping?

Use timely promotions and instruct users how to use them, such as giving promo codes and links.

Regular and timely posting is essential. So that visitors will see that you are active and making an effort there.

What you should not do?

Do not use jargon from the business world like the BOGO deal.

Too many exclamation marks and writing in caps should be avoided, such as CRAZY SALE.

Do not include more than one discount or bid at once, like complicating an announcement by listing all requirements.

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Wrapping up

If you run an agency or look for ways to improve your company’s online presence, posting to Google My Business will put you ahead of the game.

Businesses and agencies have curiously underappreciated Google My Business Posts since they were used to vanish after seven days and were difficult to schedule. Circleboom will roll out its Google My Business scheduler that allow you manage multiple Google My Business accounts at once, by 2021/Q2.

With the ability to build and update posts through Google My Business scheduler tools, there are now many reasons for companies to utilize it more, both as individuals and as agencies with multiple Google business accounts.