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Popular Instagram hashtags: The Ultimate guide with 400+ examples

Popular Instagram hashtags: The Ultimate guide with 400+ examples

. 9 min read

Many individuals have trouble using hashtags on Instagram. They either don't know how to employ them in their business or believe they are ineffective.

Hashtags on Instagram should never be underestimated as they are one of the crucial ingredients to implement a good marketing strategy.

So, what is the importance of Instagram hashtags? We all know that Instagram offers a very limited range of search options. Therefore, Instagram hashtags are one of the best ways to reach your specific target audience and grow your followers.

If you know the popular Instagram hashtags in your industry, you can;

  • Boost your content's exposure and discovery.
  • Increase your engagement with possible customers.
  • Make your brand visible in trending and popular Instagram hashtags' searches.
  • Build a community with a hashtag campaign.

In a nutshell, one word can change everything on social media. So, in this blog, we have gathered the popular Instagram hashtags for trending categories.

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After checking our popular Instagram hashtags, we recommend you to take a look at our guide about how to use hashtags: the universal guide.

Fashion hashtags

Fashion is all about up-to-date trends. If you are in the fashion industry or plan to post fashion content, these popular Instagram hashtags for fashion can help you to reach the fashion audience.

-      #fashionblogger

-      #fashionista

-      #fashionstyle

-      #fashionable

-      #fashiongram

-      #fashionblog

-      With Circleboom Publish's ultimate scheduler, you can schedule your Instagram posts for a future date and time.

-      #fashiondiaries

-      #fashionphotography

-      #fashionweek

-      #fashionaddict

-      #fashiondesigner

-      #fashionpost

-      #fashionlover

-      #fashionkids

-      #fashionshow

Food hashtags

Whether you own a restaurant, a catering firm, or you are a food blogger, it is vital for you to keep an eye on the popular Instagram hashtags for food.

When you post a recipe, your special meals or new kitchen products, it would be better for you to include the popular Instagram hashtags related to your content.

-      #foodporn

-      #foodie

-      #foodstagram

-      #foodphotography

-      #foodgasm

-      #foodblogger

-      #foodlover

-      #foodpics

-      #foodpic

-      #foodies

-      #foods

-      #foodblog

-      #foodgram

-      #foodlovers

-      #foodiesofinstagram

Photography hashtags

Instagram is the first social media platform that comes to mind when we talk about visual content. So, if you are in the photography industry, your Instagram marketing strategy matters a lot.

One proven way to reach out to people interested in photography is to include relevant popular Instagram hashtags for photography when posting your content.

-      #photographylovers

-      #photographylover

-      #photographyislife

-      Circleboom has launched its ultimate social media management tool, which allows you to schedule your Instagram posts for a future date.

-      #photographyeveryday

-      #photographysouls

-      #photographyislifee

-      #photographylife

-      #photographyart

-      #photographyoftheday

-      #photographyaddict

-      #photographylove

-      #photographydaily

-      #photographyy

-      #photographystudio

-      #photographyisart

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Music hashtags

If you plan a concert or announce a new release, you can use the popular Instagram hashtags below to increase your engagement figures.

-      #musica

-      #musician

-      #musically

-      #musicvideo

-      #musicproducer

-      #musical

-      #musicians

-      #musicislife

-      #musiclife

-      #instamusic

-      #musiclover

-      #musicproduction

-      #musicfestival

-      #musicphotography

-      #musiclovers

Business hashtags

If you are a business coach or have a marketing agency, Instagram is a good medium to reach out to a business audience. An effective way to do so is to use popular Instagram hashtags for businesses to make your firm and content visible in relevant searches.

-      #business

-      #entrepreneur

-      #motivation

-      #success

-      Circleboom Publish can help you to get organized and save time with its smart Instagram scheduler. You can schedule your Instagram posts for a specific date and time in the future.

-      #marketing

-      #businessowner

-      #businesswoman

-      #businessman

-      #businesscoach

-      #businesstips

-      #businesswomen

-      #businesslife

-      #businessopportunity

-      #businessquotes

-      #businesspassion

Cat hashtags

There is no doubt that cats are conquering Instagram with their cuteness. You can increase your cat's visibility on Instagram by using popular Instagram hashtags related to the world of cats.

-      #catsofinstagram

-      #cats

-      #catstagram

-      #catlife

-      #catlover

-      #kitten

-      #catlovers

-      #catoftheday

-      #cats_of_instagram

-      #kittensofinstagram

-      #instacat

-      #meow

-      #kitty

-      #kittens

-      #catlove

-      #lovecats

-      #cutecat

-      #catphoto

-      #catloversclub

Funny hashtags

There is nothing better than spreading your joy! If you have a funny post, you can share it with many people using popular Instagram hashtags.

-      #funnymemes

-      #funnyvideos

-      #funnymeme

-      #funny

-      #memes

-      #meme

-      #lol

-      #memesdaily

-      #funnyvideo

-      #funnyquotes

-      #funnypictures

-      #funnypics

-      #funnymoments

-      #funnypost

-      #funnyaf

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Beauty hashtags

If you are a beauty blogger or have a beauty brand, there is no doubt that you share some beauty tips, how-to videos, and your best products on Instagram. To increase your brand's reach, you can include the following popular Instagram hashtags for beauty.

-      #beauty

-      #beautiful

-      #fashion

-      #makeup

-      #skincare

-      #beautyblogger

-      #beautyblog

-      #beautytips

-      #beautycare

-      #beautybloggers

-      #beautyful

-      #beautyaddict

-      #beautysalon

-      #beautyqueen

-      #beautyproducts

Makeup hashtags

There is no doubt that visuals matter the most for the makeup industry. Therefore, Instagram is a suitable platform to boost your brand with engaging content. To increase your audience and skyrocket your business, you can use the relevant popular Instagram hashtags for makeup content.

-      #makeup

-      #beauty

-      #makeupartist

-      #fashion

-      #mua

-      #makeuptutorial

-      #skincare

-      #makeuplover

-      #makeupaddict

-      #makeupjunkie

-      #makeupoftheday

-      #makeuplooks

-      #makeupbyme

-      #makeupideas

-      #makeuplook

-      #makeupforever

-      #makeuplife

Fitness Hashtags

Many people use Instagram to follow personal trainers and fitness studios to keep up with workout advice. If you are in the fitness business, make sure you use the right popular Instagram hashtags to reach out to those people.

-      #fitness

-      #gym

-      #workout

-      #fitnessmotivation

-      #fit

-      #motivation

-      #bodybuilding

-      #training

-      #health

-      #lifestyle

-      #fitfam

-      #healthylifestyle

-      #sport

-      #healthy

-      #gymlife

-      #personaltrainer

-      #crossfit

-      #fitnessmodel

-      #gymmotivation

-      #exercise

Gaming hashtags

If your audience is the gaming community, here are some popular Instagram hashtags to reach out to them!

-      #gaming

-      #gamer

-      Circleboom Publish rolled out its ultimate Instagram scheduler to help you save time and effort. You can schedule all your Instagram posts for a future date in one sit!

-      #ps

-      #game

-      #playstation

-      #videogames

-      #xbox

-      #games

-      #fortnite

-      #twitch

-      #gamers

-      #pcgaming

-      #xboxone

-      #gamingcommunity

-      #gamergirl

-      #callofduty

-      #nintendo

-      #pubg

-      #esports

-      #videogame

Hiking Hashtags

One of the best recreational activities in the world is hiking! If your business is somehow related to hiking, you can use the following popular Instagram hashtags to promote your hiking content.

-      #hiking

-      #nature

-      #mountains

-      #adventure

-      #travel

-      #naturephotography

-      #landscape

-      #outdoors

-      #hikingadventures

-      #trekking

-      #wanderlust

-      #hike

-      #explore

-      #camping

-      #outdoor

-      #naturelovers

-      #mountain

-      #landscapephotography

-      #travelphotography

-      #getoutside

-      #travelgram

-      #naturelover

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Love hashtags

Love is in the air and also on social media! If you plan to share content about love, you can boost your post by using the popular Instagram hashtags below.

-      #loveyourself

-      #loveit

-      #lovely

-      #couplegoals

-      #loveyou

-      #loveher

-      #lovehim

-      #lovequotes

-      #loveislove

-      #lovethem

-      #lovelife

-      #lovemyjob

-      #lovers

-      #lover

-      #loveofmylife

-      #lovestory

-      #lovemylife

-      #lovefood

-      #loveu

Selfie hashtags

Selfies can be one of the most popular content types on Instagram, so promoting them on the platform can be challenging. Thankfully, the following popular Instagram hashtags for selfies can help you to do so.

-      #selfie

-      #me

-      #myself

-      #photooftheday

-      #selfiequeen

-      #selfiesaturday

-      #selfietime

-      #selfiesunday

-      #selfienation

-      #selfieoftheday

-      #selfiestick

-      #selfiee

-      #selfiegram

-      #selfiesfordays

Coffee hashtags

There is such a thing as coffee art on Instagram, right? It is highly possible that you have seen many coffee posts in authentic concepts. So, if you are going to post a coffee visual, it would be better to use popular Instagram hashtags related to coffee.

-      #coffee

-      #coffeetime

-      #cafe

-      #coffeeshop

-      #coffeelover

-      #coffeeaddict

-      #barista

-      #coffeeholic

-      #latteart

-      #coffeelovers

-      #instacoffee

-      #coffeegram

-      #specialtycoffee

-      #caf

-      #coffeebreak

-      #cappuccino

Quotes hashtags

Even though Instagram is a visual-based social media platform, interesting quotes with engaging visuals are still trendy. If you are going to integrate quote content, you can benefit from the popular Instagram hashtags below.

-      #quotes

-      #motivation

-      #inspiration

-      #quoteoftheday

-      #motivationalquotes

-      #quote

-      #positivevibes

-      #inspirationalquotes

-      #lovequotes

-      #quotestagram

-      #quotestoliveby

Skincare hashtags

People who care for their skincare routines regularly check Instagram account to learn more about products and tips. If you are a skincare blogger or in the skincare business, you can make use of the following popular Instagram hashtags for skincare.

-      #skincare

-      #beauty

-      #skincareproducts

-      #skincareroutine

-      #makeup

-      #skin

-      #skincaretips

-      #selfcare

-      #glowingskin

-      #antiaging

-      #cosmetics

-      #beautiful

-      #healthyskin

-      #facial

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Sunset hashtags

Who doesn't love to watch the sunset with loved ones? If you catch a beautiful sunset and want to share it with your followers, make sure you use the popular hashtags for sunset to spread the beauty to more people.

-      #sunset

-      #nature

-      #sky

-      #sunsetphotography

-      #summer

-      #sun

-      #sunrise

-      #clouds

-      #sunsets

-      #sunsetlover

-      #sunsetsky

-      #sunsetcolors

-      #sunsetbeach

Couple hashtags

It is always good to capture the best moments you share with your special one. If you want to post a photo with your loved one, you can check out the most popular Instagram hashtags for couples.

-      #couple

-      #love

-      #couplegoals

-      #cute

-      #together

-      #kiss

-      #wedding

-      #forever

-      #boyfriend

-      #girlfriend

-      #couples

-      #romance

-      #instalove

-      #hugs

-      #couplesgoals

-      #coupletravel

Fall hashtags

Autumn colors, fallen leaves, and the wind. There is something very peaceful and calm about fall. If you take a good photo of the eternal beauty of autumn, you can share it with your friends with the following popular Instagram hashtags about fall.

-      #fall

-      #autumn

-      #nature

-      #halloween

-      #fallvibes

-      #october

-      #autumnvibes

-      #pumpkin

-      #leaves

-      #fallcolors

-      #pumpkins

-      #autumncolors

-      #falldecor

Family hashtags

Every minute you spend with your family is worth it! As you post a family photo on your Instagram, you can use the popular Instagram hashtags for family below.

-      #familytime

-      #familyphotography

-      #familyfirst

-      #familyfun

-      #familygoals

-      #familyvacation

-      #familyphotographer

-      #familyday

-      #familytrip

-      #familylove

-      #familylife

-      #familyiseverything

-      #familytravel

Podcast hashtags

Podcasts are getting popular each day. It is for sure that most of us follow many podcast channels on different platforms. If you are going to share content about podcasts, you can integrate the following popular Instagram hashtags to increase your engagement.

-      #podcast

-      #podcasting

-      #podcasts

-      #podcaster

-      #podcasters

-      #applepodcasts

-      #podcastshow

-      #podcastersofinstagram

-      #podcastlife

-      #newpodcast

-      #spotifypodcast

-      #applepodcast

Positive hashtags

If you have some positive feelings or tips to stay positive, you can share them with people by using the following popular Instagram hashtags to reach out to people who need some positivity in their lives.

-      #positivity

-      #positivevibes

-      #happiness

-      #mindset

-      #loveyourself

-      #believe

-      #happy

-      #smile

-      #inspire

-      #selfcare

-      #positivityiskey

-      #positivityquotes

-      #positivityonly

-      #positivityisthekey

-      #positivitybreedspositivity

-      #positivitychallenge

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Vegan hashtags

With their love for the world, animals, and nature, it is always a good idea to reach out to the vegan community. If you are a vegan who wants to get in touch with other vegans or run a vegan business, you can use the popular Instagram hashtags for the vegan lifestyle.

-      #vegan

-      #plantbased

-      #veganfood

-      #vegetarian

-      #healthyfood

-      #crueltyfree

-      #veganlife

-      #govegan

-      #vegansofig

-      #veganrecipes

-      #veganism

-      #vegano

-      #whatveganseat

-      #veganfoodshare

-      #veganforlife

-      #vegancommunity

-      #veganforanimals

Weight loss hashtags

If you want to post inspirational content about weight loss, give some tips to your audience or promote your weight loss products and services, it would be beneficial for you to use popular Instagram hashtags for weight loss.

-      #weightloss

-      #weightlossjourney

-      #fitness

-      #healthy

-      #workout

-      #diet

-      #healthylifestyle

-      #motivation

-      #fitnessmotivation

-      #healthyfood

-      #fit

-      #nutrition

-      #slimmingworld

-      #weightlosstransformation

-      #gym

-      #fitfam

-      #exercise

-      #healthyeating

-      #fatloss

-      #weightlossmotivation

-      #transformation

-      #healthyliving

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Yoga hashtags

The yoga community is getting bigger each day! If you want to reach out to this growing community, make sure that you use the following popular Instagram hashtags for yoga.

-      #yoga

-      #meditation

-      #yogapractice

-      #yogainspiration

-      #yogalife

-      #yogaeverydamnday

-      #mindfulness

-      #yogaeverywhere

-      #yogachallenge

-      #yogapose

-      #yogi

-      #yogateacher

-      #yogalove

-      #yogaeveryday

-      #namaste

-      #yogagirl

Wrapping Up

There is no doubt that popular Instagram hashtags can help you to grow your audience, increase your engagement and brand awareness. But you need to make sure that you use the relevant and trending hashtags as the reach may differ.

In this blog, we have gathered the popular Instagram hashtags for different categories. Before you post content, we recommend you check out the best hashtags for your post.

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Zeynep Morelli
Zeynep Morelli

Digital marketer & social media enthusiast focusing on content and brand marketing.

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