Instagram has a massive advertising audience of over 1.16 billion people, giving brands a great opportunity for reach and brand awareness.
And its potential is continuing to increasing each month significantly. 90% of Instagram users follow at least one business account.
The number of brands that have established a presence on the platform has exploded. According to Oberlo, 71 percent of US firms use Instagram for their marketing purposes.
The marketing statistics point out that you should benefit from Instagram as a part of your 360-marketing strategy.
You need to provide consistent and relevant content to stay on top of your followers’ minds and hearts and attract more people to increase your brand awareness.
7 Instagram marketing tips: The Cheat Sheet
We have prepared a cheat sheet with updated Instagram marketing tips to improve your presence on Instagram.
These Instagram marketing tips will help you whether you are a newbie or an expert in Instagram marketing.
#1 Switch to a Business Profile
First things first! Make sure you have an Instagram Business Account before you start thinking about your Instagram marketing strategy. This is the first step to learn how to market your business on Instagram.
If you don’t have a business account yet, don’t worry. You can easily switch your current profile to an Instagram business account with few clicks.
You can follow the steps in the guideline below.
Step #1: Log in to Instagram, go to your profile, click the three lines on the right corner and select the "Settings" option.
If you already have an Instagram account for your business, you don’t need to create a business account from scratch. You can change your existing account to an Instagram business account.
Step #2: Once you open the "Settings" menu, find and click the “Account” option.
Here you can manage your preferences related to your account settings.
Step #3: Select the “Switch to Professional Account” option at the bottom of the menu.
Once you click it, a new window will open, click “Continue” and provide the necessary information about your business.
It is important to switch your Instagram account to a business profile for several important reasons.
- Your audience can directly contact you from your Instagram page as they click the contact button.
- You can create and publish Instagram ads without using Facebook’s advertising tools.
- You can benefit from Instagram’s analytic tools called Insights to learn more about the performance of your posts, like engagement, reach and impression rates.
#2 Use a Reliable Social Media Management Tool
Social media management comes with both strategic and operational workloads. Especially for Instagram, where visuals are highly important, you need to follow up the new trends, update your marketing strategy frequently with new features and insights, create a social media calendar with relevant content, post your content at the right time and monitor your performance on Instagram.
Even to adapt these Instagram marketing tips, you need to allocate a fair amount of time. With all the dues, to-do’s, meetings on your agenda, it becomes a little bit impossible to spare that much time to Instagram, right?
At this point, let us introduce you to Circleboom Publish, an all-in-one social media management tool.
If you are a Canva fan, we have another good news for you! Circleboom Publish makes it possible to edit and enhance your posts with built-in Canva API.
You can also create and edit your posts using Circleboom Publish's built-in Canva feature. You may leverage Circleboom Publish's endless graphics possibilities to create the best Instagram posts, even stories flawlessly!
If you are tired of opening millions of tabs to create, edit and post one content, you are in the right place. Circleboom Publish will accompany you from the beginning to the end of your content creation journey.
With Circleboom Publish, you can schedule your Instagram post for a future date, create a post queue to automize your posts, build your Instagram social media calendar with its Advanced Plan feature and manage multiple social media accounts on a single dashboard.
#3 Optimize Your Profile
You only have 150 characters for your Instagram bio section to make a good first impression, show your brand identity, and explain why they should care about following your account.
That sounds hard, right?
Fortunately, the Instagram business profile offers you more sections to provide more specific information about your business. Check out your options below.
- Your name: 30 characters, this will appear in searches.
- Your username: 30 characters, shown in searches.
- Your website: A clickable URL to your website, if possible.
- Category: the category of your business, like health, travel, education, music.
- Contact info: be accessible to your audience.
- Call-to-action buttons: provide your audience a direct link to get in touch with you.
Here is a great example of an well-optimized Instagram profile:
#4 Showcase your Brand Identity with a Theme
Instagram is all about visuals. So, one of the most important Instagram marketing tips is that you need to create appealing and engaging content. This can help you attract your target audience and showcase your products and services in line with your brand identity.
You can start with defining a theme for your posts. This can help you to maintain consistency and provide relevant content in harmony.
When a person opens your profile, it is important to offer an eye-catching and well-composed theme.
#5 Engage your audience with Like Based Giveaways and Contests
Sales and giveaways are two of the most popular types of posts on Instagram. People enjoy entering contests, and the easier they are to enter, the more engagement you will receive.
Instead of adding too many criteria, organize contests and freebies to motivate people to like the content.
Remember to tag the brand and add hashtags like #giveaway and #contest to benefit more from this Instagram marketing strategy.
#6 Tell a Story with your Content
Visuality is highly important for Instagram. But if you want to create a loyal community, you should provide engaging and exciting content for your audience.
Imagine that yourself as a customer of your brand. Wouldn’t it be boring only to see product-oriented, full of advertising content on the Instagram profile of the brand?
So, to enhance your Instagram marketing strategy, you can enrich your Instagram profile with the art of storytelling. This will help you build stronger bonds with your audience, increase people’s trust and boost your Instagram marketing strategy.
If you are not sure how to use storytelling, you can check out the following Instagram marketing tips for a start.
- Regrams and User Generated Content (UGC): Excite your audience by reposting authentic UGC in your profile.
- Instructional Posts: Educate your audience with tutorials and how-to videos.
- Behind the scenes content: Create excitement by giving intimate clues about your business.
- Quotes and text-based visuals: Increase engagement with inspirational quotes.
#7 Make Use of Instagram Stories
Every day, 500 million people use Instagram Stories. It's an interactive feature, and some people use it often to keep up with what's going on in the world. Even though Instagram Stories disappear after 24 hours, their effects remain the same.
With Instagram Stories, you can elaborate your communication with your audience as you get in touch with them instantly. You can provide behind-the-scenes access to your events, brief how-to tutorials, stories, or even data and statistics.
Not sure about how to include Instagram Stories in your Instagram marketing strategy?
If so, you can check our blog to get inspired by some creative Instagram Stories ideas.
To make the most of these Instagram marketing tips, you will definitely need to allocate some of your time! But be sure that it will be worth the effort.
Circleboom Publish is here to help you out with the operational processes of your Instagram marketing strategy. You can schedule your posts to get ready for the week beforehand and manage multiple social media accounts on a single dashboard.
As visuals are the most important elements for Instagram marketing strategy, you can also use the built-in Canva API of Circleboom Publish to enhance your content with Canva's limitless graphic features.
Also, we highly suggest you check out our blog to increase your Instagram likes with easy-to-implement and free Instagram marketing tips!