Various businesses and organizations are increasingly using social media sites to promote themselves and reach potential customers. When we compare Facebook to other social media platforms in terms of advertising, it is the preferred medium for advertisers due to its success in offering the most accurate demographic data and the largest audience.
Facebook platform, which connects millions of users, offers a variety of alternative advertising spaces to meet advertisers' needs. As a result, marketers may target broad audiences in a limited period with their chosen advertising campaign. Let's start by learning how to set up a Facebook business page.
From their marital status to their favorite restaurant, people share many details (including Instagram data) in real-time on Facebook. As a result, small businesses should open a Facebook business account and use Facebook as part of their overall business strategy.
When you set up a Facebook business page, include your company logo, a catchy introduction letter, and a cover picture that reflects your products and services. After that, you will begin to establish relationships with your current and future customers, boost brand awareness, and attract new customers.
How to set up a Facebook Business Page
Step 1: Ensure that you have an active Facebook account – for yourself.
Go to the "create a page" site.
Step 2: Start with your Page name, category and description.
Use your Facebook Business Page as a micro site of your company.
- Before clicking the Start button, you may be asked to enter certain information about your company, depending on the type of Page you chose.
- The name of your Page will most likely be the same as the name of your business.
- Page Category: This may be the type of company you run (e.g., real estate agent)
- Phone Number and Complete Address
- Fill in the "About" section. To help people understand what your Page is about, provide an explanatory paragraph.
- Remember to include your website address in this paragraph so that people can come to your site and leave reviews on your products and services.
Step 3: After filling in the required info, you can work on the Page's design and visuals.
This is quite important for your public appearance.
Profile Picture: Choose a profile picture that accurately reflects the organization and appeals to viewers. This image may be the company logo too.
Cover photo: Your visitors coming your website will see the cover photo firstly, so make sure the cover photo you select reflects your company and is interesting.
Then fill in the sections for location, working hours, services, and include a call to action. Finally, double-check all before publishing.
Let's get straight to the point: content creation for Facebook Business Page
You must share high-quality content regularly so that your audience can connect and develop. Before you get too excited, make a plan for your content.
Create promotional posts that describe your business and its services or products.
By providing coupon codes, you can provide links to your website. In fact, considering Facebook marketing for small businesses, this strategy is very common. It will also help you to promote your Page and gain followers at first.
Inviting your friends to your Page is a great place to start. Your content will appear in their friend list feed as they like it.
It is also possible to post the same content on Instagram. You may also use a social media publisher to automate general congratulations or announce messages to publish all available social media accounts.
If you have any, link to your Facebook business page from your website and other platforms.
How to use Facebook Ads Manager
Facebook also provides paid advertising solutions to help you develop your Page and achieve specific objectives.
You can reach particular audiences using Facebook's advertisement tools. Your messages would reach the people who are most likely to communicate with them in this way.
11 objectives that Facebook Business Manager offers for a campaign:
- Brand awareness: Make the brand known to a new audience.
- Reach: Get your ad in front of as many people as possible in your target demographic.
- Traffic: Direct visitors to a particular website, app, or Facebook.
- Engagement: Reach a large audience to boost the number of post interactions or Page followers, etc.
- App installs: Convince people to download your app.
- Video views: Increase the number of people who watch your videos.
- Lead generation: it is the method of getting prospective clients into the sales funnel.
- Messages: Encourage customers to contact your company through Facebook Messenger.
- Conversions: Convince users to take a particular action on your website.
- Catalog sales: Link your Facebook ads to your product page to showcase audience the items they are most likely to purchase.
- Store traffic: Drive people to nearby brick-and-mortar shops.
Particularly, if you are an individual business owner, Facebook marketing for b2b or b2c campaigns will require paid ads.
Step 1: Now that you have a Facebook business page, you can go to the Facebook business manager (https://business.facebook.com/) and start your first advertisement.
To begin creating a new Facebook ad campaign, go to Facebook Ads Manager, pick the Campaigns tab, and then press Create.
Step 2: Name your campaign and choose if you want to perform an A/B test.
This test will create two different versions of your ads and show the best performer after the algorithm finds the winner. However, you need to set up certain details if you activate it.
Step 3: Next, you need to select a budget and your campaign schedule. You can customize your daily or lifetime budget. However, most new users tend to forget to schedule the ad and can waste money.
If the audience and the ads manager page are not in the same time zone or active all hours, including the time they sleep, it may not perform the best outcome. Also, you can look at the best times to post on Facebook.
Step 4: Now it is time to select the target audience of the ad. It is the critical section in which you can make or break the deal. Start with your target place, age, gender, and language. It is worth noting that you can specify whether or not cities of a certain size should be included or excluded.
As you decide your options, keep a close eye on the target size graph on the right side of the screen, which gives you an idea of what level of audience your ad can reach.
Step 5: Choose the ad placements and go for them.
The easiest alternative, in this case, is to use Automatic Placements.
When you choose this choice, Facebook will immediately position your ads on Facebook, Instagram, Messenger, as well as the Audience Network, where they are most likely to perform well.
Once you learned the tool, you might want to target your Facebook advertising to particular areas.
Step 6: Create your ad visuals.
Here you will add your images or videos for ads and also edit the text. And do not forget to preview the ads before publishing.
Facebook Marketing Tips For Small Business
Starting with steps of how to set up a Facebook business page and then investing in Facebook paid ads is the main path that many people follow for their Facebook marketing strategy for small businesses.
We provide some Facebook marketing tips for small businesses for the organic growth of the Facebook business page and the Facebook Ads' optimization.
Use Facebook Pixel to optimize your ads
This Facebook pixel is actually a code that can significantly affect your Facebook advertising campaigns.
After you've added the code to your website (it is simple, don't worry), you'll be able to monitor conversions and remarket to people who have looked at a product on your site.
Customizing Ad Copy
Images are especially important, but the ad's text is equally important for both the promoted or not promoted posts you share on the Page and the visuals you have prepared specifically for Facebook ads. Because even if the visual tries to explain everything, the user will search for a description, a call to action, and if he or she cannot find it, will continue to scroll or swipe.
For example, Facebook marketing for real estate can be different than companies that offer products to consume. Real estate agents' Facebook ad post can be a suggestion for decoration or a before and after photo / short video of a house that has been revamped and is for sale.
Another small business example is dentists. If you manage your own Facebook business manager as a private practice dentist, the content will play an overly critical role because you have to build trust with few resources. And in the health sector, advertising without being banned on Facebook can require a lot of information.
In the case of Facebook marketing for dentists, visuals or short videos or maybe slide shows explaining patients' testimonials, their treatment results can be the most effective marketing material.
Managing the exposure of ads
More exposures generally seem to lead to higher purchase decisions or intent. Because when people hear about a brand for the first time or are exposed to advertising for the first time, it would be against human psychology to behave.
Of course, this inference does not mean making people bored. There is a fine line in between. You can find the frequency and time frame that works best for you by testing both the ad's schedule and frequency.
Boost your Website Traffic with Business Page
Buyers who arrive at your website via Facebook are more likely to pay attention than random visitors as they are already know your company or product and were inspired to click a link.
With a Facebook Business Page, you can provide customer service
Customers can ask follow-up queries on your Facebook page, and your employees can respond. This method is much more effective than making others answer the phone, and it helps other people to read frequently asked questions and responses without having to contact you one-on-one.
It is not as difficult as it seems to learn how to build a Facebook Business Page, familiarize yourself with paid advertising, and experiment with them.
All you need is to learn and understand what appeals to your target audience and use the right content and Facebook marketing strategies to catch their attention.