Twitter influencers have been known to influence 49% of the purchase decisions of their followers. Other statistics claim that 1/3 of Twitter users engage with influencers and celebrities on the platform. This is how influencers have shaped up the world of those who follow them.
The research holds a deep meaning for brands and small businesses because they are always looking for endorsers. People trust recommendations and opinions of real people. Businesses are looking for those reliable faces who consumers connect with and can promote their products.
But, finding ideal Twitter influencers who resonate with your brand and have actual engagement is a task. You need to find influencers who have a large and genuine following. Then you have to verify if they have retweets, comments, and real engagement on their posts.
Easier said than done. The process of finding the ideal influencer can be very tiring. Sometimes, demotivating enough to give up.
Nonetheless, in this era of influencer marketing, there are a plethora of influencer tools available. They make your job of spotting your ideal Twitter influencer easier and faster.
How to Find your Ideal Twitter Influencers?
Check where your audience is:
A knowledge of your target audience and their usage of Twitter can help you understand if you should invest in Twitter influencers. If your audience demographics match the statistics of your Twitter users, you should plan your budget around Twitter influencers.
The best place to learn about Twitter users is Twitter’s in-house analytics. On the analytics dashboard, click on “audiences”, and select, “all Twitter users.”
Find the popular hashtags in your niche:
Before you look for your influencers, it’s important for you to know the popular hashtags in your niche. Once you know the right keywords and hashtags that you need to target, you can find the influencer with more ease.
To find popular hashtags in your niche, you can use a free tool like Hashtagify. The tool will help you find the most used hashtags in your niche and help you get more ideas. They also have some influencer suggestions for the keywords you mention.
Find accounts with most followers for a given hashtag:
Influencers are definitely the people with high engagement rate. But, brands are always also looking for influencers with a high following because that would also mean a higher reach.
Circleboom can help you find accounts with the maximum following for any keyword. You can use their smart search and narrow down accounts with their followings and geography.
You can sort Twitter accounts by:
- Minimum and maximum followers.
- Minimum and maximum friends.
- Number of tweets per day.
- Geographic location.
Once you input your requirements, you will get a list of Twitter influencers that fit your criteria.
This gives you a list of selected influencers that you can then verify on Twitter. Once you check their engagement on Twitter, you can finally decide if you wish to collaborate with them.
What’s your take?
Having given you a simple and free method to find your Twitter influencers, I would like to know what you think about it.
Let me know in the comments below your ideas of finding Twitter influencers and managing your campaigns.