Wonder about creating a business account for Twitter? If yes, you've already found the guideline that you need, then.
Twitter is one of the most effective social media platforms for companies. In our rapidly changing and developing world, consumers need and care about instant, brief and easily accessible information.
Whether your goal is to reach more customers, increase your brand awareness, educate your customers about your products and campaigns, boost sales or build a community around your brand, a mature Twitter Business Account would be the solution to your marketing needs.
Twitter has announced in the Q3 2020 quarterly report that it has 187 million monetizable daily active users and currently at 192 million.
And that is not enough. Twitter also has very ambitious goals for the upcoming years. Their target is to reach 315 million mDAU in Q4 2023.
We suggest you keep an eye on Twitter to keep up with this growth and turn it to your advantage to skyrocket your business. So, how are they going to accomplish these ambitious targets?
They have outlined some new insights and product strategies during the latest Analyst Day for investors like newsletter subscriptions, super-follower options, and Communities. For now, let's focus on the updates on the new potential business account features.
Several upcoming features were spotted in surveys being distributed to some users for testing. The social media expert Matt Navarra has shared the new business profile's possible design, currently in testing. As seen from the screenshots of the new Twitter Business Accounts, the profiles will have a verification badge, a business category and a new panel for business information like address and operating hours.
But nothing is final yet as it is still in the development phase. The investigation continues with surveys asking what types of features the consumers find useful on business accounts. Twitter has published some previews of a couple of options as below.
Likewise, Matt Navarra stated that Twitter is currently developing new shopping cards for tweets containing links to companies' product pages. It looks like a great opportunity for businesses to increase their conversion rates.
Even there isn't any stated launch date, it looks like Twitter is getting more ambitious to make the platform a far effective marketplace for business accounts.
If your business doesn't already have a Twitter account, we will help you take part in this platform and increase your reach and audience. We have prepared a smart guide for you to get started with your new Twitter Business Account.
How to create a Twitter Business Account
Even without the new features on the way, it is very beneficial to use your Twitter account for business. If you are completely unfamiliar with Twitter, how to create a business accounts for Twitter may seem complex at first sight.
This guide will help you to understand how to use Twitter for business properly.
1. Create a Twitter account
Sign-up to Twitter with your name and e-mail. These features can be edited after, so don't get nervous. Keep in mind that shorter names will be better as it will be easier for your customers to find you via search.
After you sign-in, you will receive a verification e-mail. Please verify your account before customizing your profile. And choose a strong password for your security and privacy. Your password should comply with the letter, symbol, number conditions specified by Twitter.
2. Fill in Twitter profile details.
When someone follows you on Twitter, you check the profile details to decide whether it is a fake or spam account. We recommend filling in all the required fields in your Twitter business profile not to be considered a fake account.
To customize your profile, go to your profile page, and click "Edit Profile" on the right corner of the screen under the profile heading.
You need to upload a heading and a profile photo. For Twitter Business Account visuals, you can get inspired by leading companies. The photos should be clear and of good quality. For the heading visual, you have a greater space; so, use it wisely with an attractive visual.
For the "Bio" panel, the limit is 160 characters. You can mention your motto and add responsive and linkable hashtags. Also, make sure that you add a linkable website and identify your companies' location.
3. Start building up your network.
Whether you use Twitter for business or personal interest, like any other social media platform, it is all about networking with people via various content types. When your profile is ready, start following other businesses, celebrities and influencers related to your company. As they start to follow you back, your Twitter Business Account will seem more legitimate for other people.
The content is up to you. There isn't any definitive strategy for your first Tweets as it is highly up to your industry and brand identity. But, to increase engagement and awareness, make sure you include related hashtags in your posts.
5.Evaluate your performance
Up to this point, we have tried to support you about how to create a business account for Twitter. However, to manage your Twitter business account successfully, you should constantly monitor your performance.
Twitter User Analytics will help you evaluate your posts' impression and engagement rates, monitor your followers, profile visits, top mentions, followers and tweets. If you are interested in increasing your Twitter followers with User Analytics, you can check our guide for Twitter User Analytics.
But unfortunately, this tool doesn't provide detailed analysis and demographic data of your followers. Well, we have great news for you. Circleboom's Twitter User Analytics tool will satisfy your curiosity. From the gender stats of your followers to their interest clouds, Circleboom provides all the data you need to manage your Twitter Business Account properly.
With its current popularity and ambitious goals and investments for the future, it seems like Twitter will continue to have a great influence on the business world. We have tried to answer how to create a Twitter Business Account with our step-by-step guide.
It is very easy to create a business account for Twitter, but the tricky part is monitoring your progress and building your strategy based on consolidated data. Circleboom will save you time and money with its compact solutions and help you reach out to your target audience and grow your business effectively.