The loyalty starts with a connection. To build o loyal customer base, you need to begin making natural relationships with people who interested in your brand.
To create a natural & genuine connection with the people, you may create a Direct Message strategy can connect your brand with customers on an individual basis. By answering their specific questions and addressing their unique needs will create a genuine bond between your brand and your (potential) customers.
You can keep these in mind to create a successful Direct Message strategy: