Digital Marketing

8 Online Cost-Effective Small Business Advertising Ideas

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Effective small business advertising is the art of maximizing your Return on Investment (ROI) on your monthly advertising budget.  No matter how small your advertising budget is, it’s important to make sure that each penny is spent wisely.

Here I have 8 Amazing and Cost-Effective Small Business Advertising Ideas:

1. Create a Website for your business:

If you’re a traditional small business that operates locally, you should still spend some amount in getting your business online.You can set up a simple website for $10-$15 per year with your own domain name.

Having a website makes it easier to promote your business on social media and search engines as people can learn more about your services and products.

2. Update your Business Profile on Google:

small business advertising

Submit your business details to Google to make sure your business comes at the top when people search for you on Google. You can update your business profile on Google here.

3. Create your Social Media Accounts and Advertise on Social Media:

Social media platforms like Instagram, Twitter, and Facebook have revolutionized how people make purchases online. Social purchase is not a new concept anymore and you’re missing a big opportunity if you’re not promoting your business on social media. So, quickly create your profiles and begin adding your services.

Advertising on social media is a highly cost-effective advertising channel compared to traditional advertising. You can begin testing ads by spending less than $5 per day and check how your ads are performing for your business.

4.  Grow your Social Media Accounts:

While advertising on social media is cost-effective, it’s not possible to grow your social accounts only by advertising. There are many social media tools available that help you in growing your account at a very low cost.

small business advertising

One of such tools is Circleboom for Twitter. For $4.5 per month, Circleboom helps you in finding new Twitter accounts and expand your Twitter circle. This is a good way to boost your Twitter growth without spending a huge amount of money.

5. Promote your Small Business through WhatsApp Business:

WhatsApp business is especially built for small business owners to reach out to their customers easily and effectively. You can automate quick replies, broadcast messages, and categorize customers.

small business advertising

So far, WhatsApp business is available for free and Android users can just download the app and begin using it.

6. Promote Products through Google Ads:

Google Ads are paid ads that help you to rank for queries in Google search when people are looking for services like yours. It also help you in getting your ads across their advertising network and Google shopping ads.

7. Start your own Affiliate Program:

Create a network of people willing to promote and sell your product by offering them a small percentage of your product value. This takes away the burden of selling from your shoulders and you can have a good network of people promoting your product on their blogs and social media.

8. Collaborate with Bloggers and Influencers::

Bloggers and influencers can help spread a positive word about your business and improve your sales. You can use influencer tools to find the right influencers for your business.

If you’re looking to promote with Twitter influencers, you can use Circleboom to find your ideal Twitter influencer for free. 

Final Words:

These are some of the easiest, must, and most cost-effective small business advertising techniques. Whether you’re starting a new business or you wish to take your existing business to another level, these methods will help you out.

Let me know if you have any questions regarding small business advertising in the comments below and I will be happy to help.

Social media and influencer marketing specialist who spends most of her time behind the screen. She's also an avid reader and a travel enthusiast.

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