2019 is around the corner and so is the time to revise your social media strategies. Social media platforms have taken the center stage in almost all the marketing plans in 2018. And, it’s time to take away your lessons from the past and build strong and profitable social media strategies for the future.
There have been some prominent social media marketing strategies that came into play in 2018. The trend that picked up most is influencer marketing. With more and more marketing investment shifting towards influencers, influencer marketing was a trend that could not be missed in 2018.
Other than influencer marketing, the other trend that picked up like crazy in 2018 was the use of stories. Primarily Instagram stories, but there has been growth in usage of stories across both Instagram and Facebook. Keeping up with the trend, a lot of businesses added Instagram stories as their primary social media strategy.
These were a few major trends dominating in 2018. Looking forward at 2019, there are a few new and interesting trends expected to take over.
Our Pick of Top 3 Social Media Strategies of 2019 are:
Increased Focus on Bots and Automation:
While social platforms try their utmost best to keep the networks clean of bots and automation, a healthy use is beneficial to everyone.
Be it automating your tweets or scheduling your Instagram posts, automation takes the major pain of social media marketing away from you. There are many social media schedulers available that help you with automating your social media posts and boost your post engagement.
Even chatbots will be used more dominantly to customize the user experience and personalize content. They help you in providing better service and improving results.
Hence, add automation to your social media strategies 2019 for a smoother ride.
Instagram Influencer Marketing is on the Rise:
Businesses are trusting social media influencers in providing them better reach and conversions on social media. There are some brands looking for Twitter influencers, while others focusing on Instagram.
The major trend of influencer marketing collaborations has been seen on Instagram and is expected to rise. Already a billion dollar market, Instagram influencer marketing is expected to reach a market size of $2.38B.
So, go ahead and add influencer marketing to your social media strategies 2019. Be sure to spend your time and effort in finding an influencer that’s right for your brand.
Increase in Mobile Ad Spending:
The smartphone user base is expected to increase to 2.67 billion users in 2019. With smartphones and the internet being a common phenomenon, focusing on mobile ads is the necessary update required by all businesses.
This was the predicted local vs national UK mobile ad spending in 2019:
The graph speaks volumes of why businesses keeping away their advertisements from mobile need to shift their preferences.
What’s your Social Media Strategies for 2019?
These are my top 3 picks for 2019 and I would like to know yours. Tell me in the comments below which tools and techniques you plan to use while drafting your social media strategies of 2019!