Personal branding on Twitter is one of the first steps to establish your personal brand online. People tend to resort to Twitter when they want to know how famous or known someone is as they find their Twitter profile as a reflection of their popularity.
Whether you’re an entrepreneur, or a blogger, or a chef, or a celebrity, Twitter is how you communicate your thoughts and ideas to the world. The better you’re at communicating who you are and how you can provide value, the more Twitter users will follow you.
In this article, I would like to share some inspiring examples of people who have mastered personal branding on Twitter and can help you learn a lot:
1. Gary Vaynerchuk (@garyvee)
Gary Vaynerchuk is more popular as someone who amplified his father’s wine business from 4 million to 60 million. He’s the chairman of VaynerX and CEO of VaynerMedia. Gary manages the marketing budgets of Fortune 500 companies with his marketing companies.
Gary’s Twitter profile is the perfect example of personal branding with his inspiring entrepreneurial videos, marketing podcasts, and wine promotions. He also have a famous show on Youtube, #DailyVee to share his everyday life as an entrepreneur.
If you carefully look at Gary’s profile, you can learn a lot about how he brands himself.
- Keep your Twitter handle simple. If your name is difficult to spell, shorten it so you can easily share it with everyone.
- Make sure your name is clearly visible in all your photos and videos.
- Add your personal touch by sharing your everyday things and personal experiences.
- Share your work with other influencers on Twitter and tag them.
2. Robert T. Kiyosaki (@theRealKiyosaki)
You must have come across the book series, Rich Dad Poor Dad, several times in your business and universities. Robert Kiyosaki is the author of these book series and several other finance books. He’s also the founder of Rich Global LLC and the Rich Dad Company.
Even though Kiyosaki’s companies filed for bankruptcy in 2012, he’s still an active face and voice on Twitter with people still enjoying his words of wisdom. His quotes on personal success and financial success are deeply enjoyed by Twitteratis and this shows how your personal brand on Twitter can outlive your company.
- Schedule your tweets so tweets are being posted from your account at regularly without over-spamming or under-posting. You can use tools like Circleboom to schedule your Twitter posts easily.
- Keep a theme of your tweets. If your tweets are going to be motivational, then at least keep 80% of your tweets motivational. If your theme is humor, then at least 80% of your content should be based on humor.
- Share your every latest launch and new updates on Twitter.
3. Guy Kawasaki:
Guy Kawasaki is the chief evangelist of Canva. He’s also the brand ambassador of Mercedes Benz. Guy is the keynote speaker of Microsoft, Nike, Audi, and Apple among others. He’s the author of 13 books that have been the Wall Street Journal and Times New York bestsellers.
Guy’s Twitter profile is an incredible mix of his teachings, political opinions, and marketing tips.
- Interact on Twitter by retweeting, liking, and replying to tweets. While you encourage others to follow you and read your tweets, you should do the same on Twitter.
- To strengthen your personal branding on Twitter, share the valuable feedback you get on your Twitter profile with your existing users.
You should also check out some of our help blogs on Twitter to establish your personal brand more easily: