Doctors tell patients all the time that an ounce of prevention beats a pound of cure. Patients are in search of better doctors all the time. In the age of smartphones and global network, it doesn’t take much for one to find about anything in this world. In this article, I will share some amazing healthcare marketing tips that will help you boost the number of patients visiting your clinic.
89% of customers turn immediately to an online search engine when they’re looking to solve their healthcare queries. In just five minutes I can get names, numbers, rankings, rewards and reviews about a plethora of clinics, hospitals, healthcare centres all over the world.
To make your Healthcare facility visible, and easily available to patients, plan your strategies likewise.
It’s better to have a strategy in place now. Here are my top 10 healthcare marketing tips that you need to focus on immediately:
TREND #1: Website Design with Patients (and patient portals) in mind
Like any other land, building and machinery investment, investing in your website is also important. Well, your website is just like your building’s exterior, and patients will definitely judge you based on how it looks and functions. 71 percent of millennials also need to be able to book your services online and prefer receiving digital reminders.
TREND #2: Hyper-targeted Healthcare SEO
I can assure you SEO (Search Engine Optimization) is very much alive and it MATTERS for healthcare companies- 89% of consumers turn to search engine when they’re wanting to solve their healthcare queries, 83% goes through their online website before booking a visit.
The local pack and organic search results are the two places you will have to rank well. This is an important aspect of healthcare marketing online and you should take it seriously.
TREND #3: Utilize PPC and display ads
Pay-per-click advertisements are laser-targeted to appear first for a set of search terms. You need to have a clear idea of Return on Investment on the set budget for these advertisements.
TREND #4: Build Doctor Referrals
Doctor referrals are some of your best organic strategies for bringing in new patients. Your physician liaison should be visiting hospitals and practices every day, scheduling lunches with potential referral bases, and keeping in touch with potential sources.
TREND #5: Emergency Keywords
Bidding on keywords like “emergency” or “urgent” is an easy way to get clients with immediate needs and high intent; imagine the return on investment for those keywords! But do make sure that your centre can take care of emergency cases or else be ready for a bad review!
TREND #6: Video Marketing for Healthcare
If you haven’t gotten on the video train, you need to catch up—fast. A video is 50 times more likely to rank organically in the search results than text pages, and by mid 2019, videos will account for 85 percent of online traffic in the US.
To improve your healthcare marketing conversion, create impressive videos featuring your technology, expertise, and services.
TREND #7: Personalized Email Marketing and Marketing Automation
Guess what? Most adults want better email communication from their doctors. And it makes sense, considering checking email is the first thing 66% of people do after they wake up.
You can use tools like Mailchimp to enable email automation and make sure that you get back to your patients with the correct responses when you get time.
TREND #8: Patient Reviews
These days people trust online reviews as much as personal recommendation and is becoming the first step in finding a new doctor. Do take reviews and respond back courteously.
TREND #9: New norm of Automated phone messages
TREND #10: Promote on Twitter lines
Promoting on Twitter with the right strategies will grow your clientele base exponentially.
Use Circlebloom for such activities to see phenomenal growth returns of your healthcare facility. You can also track your followers, schedule tweets and analyse your Twitter performance on Circlebloom.
Make sure your front office staff is trained well. You can get the best of healthcare marketing tips and hacks, but to beat them all, a good customer experience speaks for all of the above.
If you have any questions regarding the healthcare marketing tips discussed above, please let me know in the comments below.